Filtering Email Recipients
Send targeted emails to specific groups instead of your entire member list — more relevant emails lead to higher engagement and fewer unsubscribes.
Overview
Recipient filtering lets you narrow the audience for any email campaign so that each message reaches only the members it is relevant to. Rather than messaging all your members at once, you can target by league, team, sport or role.
Accessing Filters
When creating a campaign, click the Recipients field and choose Filter. A panel will open where you can set one or more filter criteria before composing your email.
Available Filters
- By League: everyone entered in a specific league, including people still waiting for a team.
- By Team: all players on a specific team.
- By Sport: all members who play a particular sport at your venue.
- By Role: members who hold a particular role in your Organisation.
Juniors are reached through their guardian, and anyone who has unsubscribed from your emails is always left out. There are no filters for payment status, registration date or attendance.
Combining Filters
Add multiple filters to narrow the audience further. All filters are combined with AND logic — a recipient must match every selected criterion to be included. For example: members of the “Summer Netball” league AND who play on a particular team.
Preview Count
As you set your filters, the estimated recipient count updates in real time so you can see how many players will receive the email before you send it. Always review this number to confirm the audience looks correct.
Use Cases
- Pre-season announcements: use the By League filter to reach only the members enrolled in the relevant competition.
- Team news: use the By Team filter to reach one team's players.